'iTunes Match' Allows Both Streaming and Downloading of Music

Apple released a developer beta of the iTunes Match system this evening. The system is described by Apple as follows:

iTunes Match stores your complete music library in iCloud, allowing you to enjoy your collection anywhere, anytime, on any iPhone, iPad, iPod touch, or computer.

Insanely Great Mac provides this nice walkthrough video which shows you how the service works. It also shows that this is both a streaming and downloading service.


For the $25 yearly fee, iTunes Match will scan your existing iTunes music library and allow you to access it from any of your iTunes-linked Macs or iOS devices. Songs that already exist in Apple's iTunes music store will be streamed straight from Apple's master copy (at 256kbps bitrate) without a need to upload the songs yourself. Songs that don't exist in iTunes will be uploaded to iCloud. Either way, all your music (up to 25,000 songs) will be accessible from your various computers and iOS devices.

matchiosiOS 5 Music App streaming a song. iCloud button allows you to download locally.

What wasn't clear before is the fact that music can be either streamed or downloaded locally to any of your computers or devices. While the video only shows the service on a Mac, we've confirmed it works the same way on iOS devices. So, essentially, you will have instant access to your entire music library from all of your Macs, iPhones, iPads, or iPod touches for only $25/year. This ability on your iOS devices means your music library won't need to take up valuable space on the device itself, as long as you have some sort of internet connection.

iTunes Match is expected to launch alongside iOS 5 this fall.

Update: Insanely Great Mac has now posted a video showing how it works on an iOS device:

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

arn Avatar
189 months ago
will you be able to stream your music to an iOS device?

Yes. it's mentioned in the article multiple times.

arn
Score: 24 Votes (Like | Disagree)
189 months ago
This $25 is burning a hole in my pocket! Apple, I need to give it to you NOW!
Score: 10 Votes (Like | Disagree)
blybug Avatar
189 months ago
What the little demo didn't show is what exactly happens with that file he downloaded. Is it accessible in the Finder to be "kept forever" or has the computer truly become just another iOS-style "device" where the underlying file system is not really accessible, and the downloaded track is only visible or able to manipulated from within iTunes? Is the iTunes Library now like the iPhoto Library?

Personally I don't care, but there were some heated arguments a while back (https://forums.macrumors.com/showthread.php?t=1171764) about whether iTunes Match would be purely streaming or would actually let customers "keep" all the 256kbps files they could possibly download/hoard, essentially making it an all-you-can-eat buffet for a one-time $25 fee. Looks like the streaming is clearly in place, but whether or not downloading means "for keeps" remains to be seen. My prediction: no.

Also curious if the latest iTunes will close the CD-burning loophole. Apple's deal with the record companies on this is suddenly believable if all the tracks are "trapped" inside of iTunes on the various devices, including computers.
Score: 9 Votes (Like | Disagree)
189 months ago
Unless I am misreading, something doesn't sounds quite right here

I can now download illegal music
iTunes match will make it legal

I now pay $25/year for all the music I want instead of buying albums
Yes, you're paying the general license fee. I'm sure the thought is better to have everyone paying $25 a year (in addition to everything they purchase legally) than just have you torrenting music and the record companies making nothing. You'll still be a douche, but at least they're getting something for it. :)

With streaming being an option, this service is going to flat out dominate.
Score: 7 Votes (Like | Disagree)
189 months ago
Apple better not use this as an excuse to drop the iPod classic. Streaming will not be a suitable replacement to massive local storage until a 24/7 network connection can be assumed, and the carriers stop their assault on heavy users.
Score: 7 Votes (Like | Disagree)
The Tuck Avatar
189 months ago
Spotify= $4.99 per month = $59.98 per year.

iTunes Match = $24.95 Per year.

That's like comparing apples and oranges. With Spotify, you're paying to have unlimited access to their entire streaming library. With iTunes Match, you have to pay for the music you want to listen to on a per song or per album basis. iTunes Match only gives you the ability to sync your music between devices, have unlimited access to previous purchases, and get online access to songs you already owned/illegally downloaded.

They're very different "Cloud" solutions.

Tuck

----------

Will this work over your Wireless Carrier 3G or Edge connection?

Probably only if you jailbreak.

Tuck
Score: 5 Votes (Like | Disagree)